Tags: insurance, financial services
Of late, microinsurance has been generating increasing interest and momentum here in Asia. For instance, Taiwan's Financial Supervisory Commission (FSC) just this week proposed plans to provide microinsurance to a sandwich class of almost a million Taiwanese who hover near the poverty line but do not qualify to receive government subsidies. Incentives such as tax cuts would be offered to insurers to encourage the development of a variety of microinsurance coverage for accident, health and life.
Meanwhile in India, with over 90% of the country’s poor still not covered by microinsurance, insurers are getting into the thick of action. Allianz for example, partnered with Care International (an organization with extensive experience in microfinance) to focus on the provision of insurance for people who live near the coast and work in fishing, agriculture and plantations.
Microinsurance is not just a vital tool in helping to reduce poverty by providing access to financial services and economic development. It is also about extending protection to the excluded population (i.e. the world’s poor), while still being a financially sustainable value proposition for the insurers (provided of course, they have the right administration and management).
Is your company jumping into the microinsurance bandwagon?
What are some principal challenges being encountered? What is the role of technology as a tool to enable microinsurance programs?
I would think that the delivery model to clients would be one issue - in India for instance, the wide dispersal of the microinsurance target population in deep rural areas makes distribution a challenge. To keep distribution cost low, reach prospects and service existing microinsurance clients, these products need to be properly marketed through well established networks, perhaps through leveraging existing microfinance infrastructure.
However, whatever the limitations may be, it seems that microinsurance is fast moving beyond just a social service in Asia...
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